Just Another Beauty Blog

Tom’s Of Maine Wicked Fresh! Toothpaste Review

Posted by anotherbeautyblogger on December 13, 2010

I am a BzzAgent. For those of you who are unaware of BzzAgent it is a company that promotes word of mouth campaigns through everyday people like you and me. If you are selected to be part of a given BzzAgent campaign, you’re usually sent a product to test out as well as a few coupons or samples to pass out to others to get the word out there about a new product.

I’ve said it a million times before.  Real beauty addicts are just as crazy about skin care and oral hygiene as they are about cosmetics.  I have been so anal about my teeth from such a young age that many people thought I would become a dentist.  Whenever new oral hygiene products come I’m often times just as giddy to test them out as I am to test out new make-up products.  I’ve been reading about Tom’s Of Maine Toothpaste for years in beauty and style magazines.  Strange places to read about it I guess, but beauty editors were always raving about this natural toothpaste and many celebrities claimed that it was always in their beauty must have bags.

When I was selected to the BzzAgent Tom’s Of Maine Wicked Fresh! Toothpaste Campaign I was very excited.  Even though I had been hearing raves about Tom’s Of Maine for years, I had never given it a try.  BzzAgent sent me a tube of Wicked Fresh! Cool Peppermint Toothpaste to try out.

Tom’s Of Maine toothpaste promises to provide long-lasting fresh breath, naturally, without alcohol or artificial ingredients.  It contains fluoride to help fight cavities and comes in two flavors:  Cool Peppermint and Spearmint Ice.  As a company as a whole, Tom’s Of Maine does not engage in animal testing or use animal ingredients, nor does it use any artificial colors, flavors, fragrance, or preservatives.  They are also into practicing sustainability in every aspect of their business and strive to maximize recycled content and recyclability of their packaging.  I love this last part…5% (or 12 days) of employee time is dedicated to volunteering and 10% of profits are donated to human and environmental goodness.  Seriously, I’d love to work for a company that had days where we did volunteer work.

So how did Tom’s Of Main Wicked Fresh! Toothpaste stand up to its promises?  Quite well, I think.  Let me first start by saying that when I told my BFF that I was taking part in this campaign she responded, “Isn’t that the hippy toothpaste?”  I think most of us have heard that reference with regards to Tom’s Of Maine.  So I was a little concerned that maybe this toothpaste wouldn’t be like toothpastes that I have used in the past in that it would be earthy and granola-y…that is brown with twigs in it!  So not the case.  Tom’s Of Maine is just like any other tooth paste in that it is pastey and in a tube.  It’s white in color too.

Since I received the Cool Peppermint flavor I was expecting a cool rush of minty flavor.  That really wasn’t the case.  To me, it almost tasted like licorice.  The more I used it, the more I could pick up mint flavors, but it really wasn’t that cool burst of peppermint that I was expecting.

I will say that Tom’s Of Main Wicked Fresh! Toothpaste left my teeth feeling incredibly clean.  For hours after brushing my teeth, they still felt unbelievably smooth when I would run my tongue over my teeth.  As for the fresh breath, I don’t normally had bad breath and this toothpaste didn’t leave me with bad breath.  I asked my Sweetie if my breath was fresh and minty clean and he said that he couldn’t smell anything.  I asked him this a few times each day for a week.  So I don’t know if this really gives you fresh minty breath or if it just helps to make sure you don’t have stinky breath or what.  The good news is that I didn’t have stinky breath as a result of using this toothpaste.

Overall, I really liked Tom’s Of Maine Wicked Fresh! Toothpaste.  It may not have left me with cool breath like Mr. Freeze, but it left me with clean teeth and odor-less breath (if there is such a thing).

Tom’s Of Maine Toothpaste can be found at a number of big box stores (i.e. Target and Wal-mart) as well as many grocery stores and pharmacies.  It retails for about $4.  For more information visit the Tom’s Of Maine website at  You can also go here to request a free sample of Tom’s Of Maine Wicked Fresh! Toothpaste while supplies last.

Disclaimer:  BzzAgent provided me a full size Tom’s Of Maine Wicked Fresh! Toothpaste for the purpose of this review as well as 2 travel sized Tom’s Of Maine Wicked Fresh! Toothpaste samples so that others coud give it a try.  All of the opinions expressed in this review are my own and have in no way been influenced by BzzAgent, Tom’s Of Maine, or any other company or person.

Have you ever used Tom’s Of Maine?  Love it?  Hate it?  Let us know!


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