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Budget Beauty Monday – L’Oreal HIP Color Chrome Eyeliner

Posted by anotherbeautyblogger on January 3, 2011

It’s Monday…time for Budget Beauty Monday!!! Let’s face it. After the weekend we usually end up feeling like we ate too much, drank too much, spent too much, and didn’t do enough around the house. So I figure Monday on AnotherBeautyBlog.com should feature budget beauty products that won’t break the bank so you won’t feel bad about wanting to run out and get them.

For the last few seasons, L’Oreal has been the official cosmetics sponsor of Project Runway.  On many an episode they prominently promote the HIP (High Intensity Pigments) line of L’Oreal.  If you’re a Project Runway fan, you may recall this past season a whole challenge was to use the L’Oreal HIP Eye Shadow Duos as the inspiration of a design (Mondo won with his fun and funky dress inspired by the Bright eye shadow duos…I loved that look!). 

All this time I thought to myself, “I can’t believe they are using such a crappy line of cosmetics on Project Runway.”  Let me explain.  Many years ago when the HIP line was first introduced by L’Oreal I was rather excited.  The way they hyped it made it sound like it would be a drugstore comparison for MAC.  Now I didn’t expect to be an exact dupe for MAC, but I was expecting high pigment and decent staying power.  When HIP was first introduced, only a handful of products and shades were available including this eye color stick that reminded me of those candy lipsticks that I would have as a kid.  Remember them?  It was a hard piece of sugar candy kind of like a Sweettart in a neon plastic lip stick case.  Anyways, I picked up one of these color sticks as well as some sort of loose color pigment, both in a metallic silver shade, to test out.  Oh my God were these things horrible.  The coverage was spotty and the wear time was minimal…we’re talking like an hour.  I was so disgusted that I never gave the L’Oreal HIP line a second thought.  But then it began to pop up on Project Runway and I began to think about it again.  And then after I was blown away by the resurgence of the Wet n Wild Cosmetics brand I thought I should give the HIP line another chance.  I am so extremely glad I did.

The first L’Oreal HIP product I decided to pick up was the Color Chrome Eyeliner.  I’ve been on an eyeliner kick lately so imagine my delight when I saw that the Color Chrome Eyeliners were on clearance at Jewel-Osco (Note to Chicagoland girls:  Jewel-Osco has marked down a ton of drugstore brand cosmetics.  They do this at the end of every year to make room for new collections and colors.  Many items from Wet N Wild, Covergirl, Revlon, L’Oreal, Almay, Physicians Formula, and more have been marked down by 50% or more.).  They had a 50% off clearance tag on them which should have made them $4.99, but at the register they rang up $2.99!  I picked up all four colors:  Violet Volt (metallic purple), Black Shock (metallic black), Gold Charge (metallic gold), and Silver Lightning (metallic silver).

Silver Lightning, Black Shock, Gold Charge, Violet Volt

Oh my God, these L’Oreal HIP Color Chrome Eyeliners are A-M-A-Z-I-N-G!!!  I cannot believe I have been missing out on these for so long.  First of all, all four of these shades applied like butter.  Seriously, it’s like the eyeliner melted onto my lids.  No tug or pull at all.  If you are an eyeliner novice or still haven’t mastered the art of eyeliner application (don’t be embarrassed, I still have days where it looks like I was being tasered as I applied my liner) these are perfect for you.  They glide right over your lids giving you a very clean line.

Finally!  I get high pigment payout from the High Intensity Pigments line!  So often you see a bright, bold color on a cosmetics item only to see a much more muted color when applied.  Not the case at all with these Color Chrome liners.  The color is bold and the metallic finish is also there.

Talk about lastability.  I applied these in the morning and when I looked in the mirror in the evening they were still there.  These liners didn’t smudge at all.  I rubbed and rubbed at the swatched on my hands as well and they weren’t going anywhere.

Overall, these L’Oreal HIP Color Chrome Eyeliners give even higher end eyeliners a run for their money.  They apply like a dream, provide a bold metallic color, and last all day.  The retail price for these runs between $8 and $10 depending on the store.  I think they are worth their full cost price, but let’s be honest, you can always get drugstore brands on sale. I can only hope that they will add more shades!  I would even go so far as to say that these are comparable to Urban Decay 24/7 Glide-On Eye Pencils or the Benefit Eyeliners that I loved in the Femme Metale kit.

Just a quick comment…I know that these eyeliners are an older product, but I still wanted to blog about them for many reasons.  First, they are amazing and deserve the praise.  Second, these are new to me (thanks to my stubbornness) and I know there are probably many other beauty addicts out there who have never given them a try either.  I don’t see anything wrong with giving an older product a review.

Have you tried the L’Oreal HIP Color Chrome Eyeliners?  How about other HIP items?  Love them?  Hate them?  Let us know!

Posted in Budget Beauty, Eyeliner, L'Oreal, Make-up, Uncategorized | Tagged: , , , , , , , , | 2 Comments »