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Archive for the ‘Revlon’ Category

And The Country’s Most Popular Lipstick is…

Posted by anotherbeautyblogger on August 16, 2010

The Popularity Issue of Bloomberg Businessweek came out this past weekend.  If you’ve never read Businessweek, I highly recommend it.  There is so much interesting information in it.  Whenever I’m bored I frequently end up on  Anyhoo, one of the items they looked at in the popularity issue was lipstick.  Can you guess what the United States’ most popular lipstick brand is?  I’ll give you a hint:  It’s a drugstore brand.  Of the more than $300 million Americans spent on lipsticks last year, about a third was on Revlon. 

I guess I’m not that surprised because I’ve been reading more and more good things about Revlon’s lip products.  The best-selling lipstick was the shade SoftSilver Rose.  I waited until now to post this instead of on Friday when I first saw this article because I wanted to run out and pick up a tube of SoftSilver Rose to share a swatch.  Let me just tell you, I don’t really understand how this is their best-selling shade because it was a little frosty looking to me.  Needless to say, I didn’t buy the lipstick because I knew there was no way I was going to wear it. 

After doing a little research, I discovered that Revlon’s SoftSilver Rose also won a 2010 Allure Reader’s Choice Award. What???  How did this frosted shade win???  I’m just shocked that a shade that isn’t universally flattering would win such appraise.

Are you a fan of Revlon’s lipsticks?  What’s your favorite shade?  Feel free to comment.


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